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Food Content Creation

I love making food content.

In 2004 I started a food blog called GentlemanGourmand.com (now defunct)

It was great. It was embarrassing. It was marginally popular.

My most productive post (by a landslide) was a chef name pronunciation guide. I spent weeks reaching out to chefs via email to get their preferred pronunciation and heard back from a great many of them. For years it drove the vast majority of the traffic to the site.

In 2006, I reached out to a production company that was filming The Hungry Detective, a new Food Network show. They ended up coming to Boston for an episode and I not only was a Production Assistant for the episode but also managed to become featured on it!

Baber Hungry Detective, Mary Chung - CambridgeBaber Hungry Detective, Mary Chung - Cambridge

While at LevelUp, I put on yearly cooking demos at the office which were both fun and well attended.

During COVID, I hosted “Cooking with Baber” sessions out of my home kitchen, preparing lunches live for a virtual audience:

Baber Cooking with Baber: Thanksgiving Sides!Baber Cooking with Baber: Thanksgiving Sides!

Baber Cooking with Baber: Miso Glazed SalmonBaber Cooking with Baber: Miso Glazed Salmon

Baber Cooking with Baber: Dips! (Muhammara, Babaganoush, Hummus)Baber Cooking with Baber: Dips! (Muhammara, Babaganoush, Hummus)

Baber Cooking With Baber - Orecchiette with Veal, Roasted Tomato BruschettaBaber Cooking With Baber - Orecchiette with Veal, Roasted Tomato Bruschetta

Baber Cooking With Baber - Carnitas Tacos with Salsa Verde and EsquitesBaber Cooking With Baber - Carnitas Tacos with Salsa Verde and Esquites

Baber Cooking With Baber - Pork Larb & Tom Kha GaiBaber Cooking With Baber - Pork Larb & Tom Kha Gai

Baber Cooking with Baber: Eggplant ParmBaber Cooking with Baber: Eggplant Parm

Baber Cooking with Baber: Cheesy Gordita Crunch and QuesadillasBaber Cooking with Baber: Cheesy Gordita Crunch and Quesadillas

Baber Cooking with Baber: Chick-fil-A Sandwich, Waffle Fries & LemonadeBaber Cooking with Baber: Chick-fil-A Sandwich, Waffle Fries & Lemonade

Baber Cooking with Baber: Ceviche Tostadas, Chips & Guacamole, HorchataBaber Cooking with Baber: Ceviche Tostadas, Chips & Guacamole, Horchata

Baber Cooking with Baber: Grilled Sriracha Shrimp, Mixed Grilled Veggies with Haloumi and Basil OilBaber Cooking with Baber: Grilled Sriracha Shrimp, Mixed Grilled Veggies with Haloumi and Basil Oil

Baber Cooking with Baber: Sausage and Kale Dinner Tart, Green SaladBaber Cooking with Baber: Sausage and Kale Dinner Tart, Green Salad

Baber Cooking with Baber: Burgers & Fried Cauliflower (maybe)Baber Cooking with Baber: Burgers & Fried Cauliflower (maybe)

Baber Cooking with Baber: Chicken Tikka MasalaBaber Cooking with Baber: Chicken Tikka Masala

Baber Cooking with Baber: Fried Rice & Kung Pao ChickenBaber Cooking with Baber: Fried Rice & Kung Pao Chicken

Baber Cooking with Baber: Shrimp Cakes with Braised Mustard Greens and GritsBaber Cooking with Baber: Shrimp Cakes with Braised Mustard Greens and Grits

Baber Cooking with Baber: Mom's Spaghetti Casserole & Garlic BreadBaber Cooking with Baber: Mom's Spaghetti Casserole & Garlic Bread

Now it’s time to experiment with the new world of short form media (reels, tiktoks) and see where that goes. Follow along here Instagram (@babersway)Instagram (@babersway)